by Andria Chek
Ever wondered what it’s like to ride in Batman’s Batmobile through Gotham City? Now you can find out. According to The Verge, top tech and entertainment companies Intel and Warner Bros. are partnering to bring a whole new level of entertainment to self-driving cars. Called the “AV Entertainment Experience,” virtual reality (VR) and augmented reality (AR) technology will be utilized and identified as the most prominent game changer for autonomous vehicles. While on the road, not only will riders be able to watch their favorite TV shows, browse their phones, or even take naps, but through AR technology, they will also be able to immerse themselves in a reality where the interior of the car replicates that of the Batmobile, complete with the windows creating an effect of driving through Gotham City.
According to Intel CEO Brian Krzanich, “Intel’s goal is to ‘enable’ passengers in their self-driving vehicles to ‘view advertising and other discovery experiences.’” Integrating VR/AR technology is just one way to achieve that. Self-driving vehicles allow tech and entertainment companies (such as Intel and Warner Bros.) the chance to take advantage of this new technology. By integrating immersive content into self-driving cars, you won’t even realize you’ve reached your destination. Maybe sitting in traffic won’t be so bad after all.